Gardner Village Blog A New Shop in Bloom at Gardner Village
Tuesday Sep 12 2017

There’s a new shop in bloom at Gardner Village. Simply Flowers opened yesterday, right across from the Chocolate Covered Wagon! 

simply flowers at gardner village

flower shop at gardner village

simply flowers at gardner village

“My motto is ‘flowers, not filler,’” said Erin Veenendaal, Simply Flowers owner. “I don’t believe in packing an arrangement with baby’s breath and roses and calling it complete. In fact, I don’t even use baby’s breath. I put a lot of thought into the design process, moving away from traditional to give my customers out-of-the-box looks.” 

succulents and fall flowers

fresh flower arrangements


Erin didn’t grow up thinking she’d make a career out of floral design, but she has always loved flowers. “I literally always stopped to smell the roses,” she said. 

erin owner of Simply Flowers

What started as a hobby for Erin grew into much more when a friend of hers asked her to design the flowers for her wedding. She agreed and set to work. At the event, several guests asked her for a business card, planting the idea of business in her head. 

gift store

“On the drive home from the wedding, about a 30-minute drive, I discussed the idea with my husband. By the time we had arrived home, my business was named, and before the night was through, I had registered the brand with the state and purchased the URL. Just like that, I was on my way.” 

business cards

Erin worked out of her home for ten years, designing flowers for weddings, funerals, formal dances, everyday occasions, and more. 

fresh cut flowers

“One of my specialties is incorporating personal touches into my work. For example, I see a casket piece as a tribute to the deceased, and I add unique touches that represent who they were. I truly care about the families of those I serve. In fact, I’m the only florist in Utah that I know of who goes to funerals on the day of the service to refresh the flowers I’ve prepared. I see it as a way of honoring the deceased and their loved ones.” 

home decor ideas for fall

Erin’s passion is obvious and her talent is made abundantly clear as you look at the arrangements on display in her sweet shop. 

unique flower arrangements


Don’t let this charming shop’s name fool you. While it may say “Simply Flowers,” it’s actually so much more than that. You’ll find a shop full of gorgeous holiday decor items, most of which were made by Erin and her talented staff.

witchiepoo potions

halloween potion bottle

This is the perfect time of year for such hocus pocus to magically appear. Witchiepoo Potions is one of the shop’s brands, and it’s all about divine holiday design. 

spell bottles

Just in time for WitchFest, you’ll find hand-decorated witch hats for the gals and top hats for the fellas. 

witch hats top hats brooms

What’s a good witch without her fashionable attire? Choose from a wide assortment of wrist corsages, available for children and adults. 

halloween corsage

Don’t forget to dress up your home. There’s a fresh assortment of unique items on display to choose from. 

halloween home decor

witch wall art

 halloween wall art


Of course, what would Simply Flowers be without its flowers? 

farm house style

Fresh blooms are brought in daily. 

utah fresh flowers

Simply Flowers specializes in weddings, funerals, everyday, formal dances, everyday arrangements, head wreaths, and more! 

bright fall flowers

Same-day delivery is available as long as you call (801.938.1985) or go online to make your order before noon on the day you want the delivery made. 

utah floral delivery service

Erin is also available for in-home installations—Christmas trees, garlands, mantel pieces, outdoor fresh arrangements and more! Heck, Erin will even create a custom-ordered wreath for your door as you shop. Now that’s service! 

halloween fireplace mantle

 halloween vase decor


Starting in November, Simply Flowers will offer its Let's Fleurish floral design workshops once a week. Whether you come alone, make it a date night, or enjoy a girls’ night out, this is a fun way to learn about floral design, and every student walks away with a stunning arrangement that represents their unique style. 

fresh cut flowers

“I’m amazed at the ability of those who come to make,” Erin said. “They think they have no idea what they’re doing, but they always walk out with the most stunning designs!” 

flower workshops

Workshop topics will include seasonal centerpieces, holiday arrangements, succulent workshops, and even wreath making. Space is limited to 10 students per class, so you’ll want to keep an eye on the Simply Flowers website and register as these two-hour classes are announced. 

new shop at gardner village

You can also chat with Erin and her staff about hosting a corporate event. They have many unique ideas in store. 



Simply Flowers is celebrating its open house on September 20. Come enjoy light refreshments, cake, and a chance to win a $50 store gift card

simply flowers

As part of the celebration, take $10 off a single decor item priced at $30 or more between now and the end of September. Just mention that you saw this offer on the blog to receive your discount. Limit one offer per customer. 

store open house

store grand opening

succulent workshop

Come by and check out this gorgeous new Gardner Village addition. You’ll be glad you did! Take it from me. You’re likely to walk away with new flowers to love. (I Simply couldn’t help myself with this sweet number! It now sits happily in my home. Thanks, Erin!)

unique flower arrangments

Megan Hoeppner



Labels: gardner village, salt lake area, utah, simply flowers, flower shop, flower delivery, let's fleurish, witchiepoo potions, halloween decor, grand opening