Wednesday Feb 26 2020
“This is kind of my… second act. After raising a family of five children and living out of the country… it’s my turn.”
These words came from a smiling Debi Martin, the new owner of Spoiled Rotten Children’s Boutique. Welcome to Gardner Village Village, Debi!
Debi has a background in women’s fashion. She’s managed and worked for major retail chains, but she’s never taken that next step that next, BIG step — store ownership. It’s a step she’s dreamed of for a long time.
“I always thought I wanted my own store,” Debi recalled. “The idea of being an entrepreneur and business owner is something I’ve always found appealing and interesting. So when Maddie, the original owner, got re-married and told my daughter she was thinking of selling her beloved business to spend more time focusing on her family, my daughter immediately passed the news on to me!”
Of course, store ownership isn’t a decision to be taken lightly, no matter how much your heart wants it.
“My husband and I talked at length about it,” Debi continued. “It all felt so right but I found myself hesitating. But my husband really encouraged and urged me. Having his support and all of the thought we put into it gave me the courage to pick up the phone and take this step.”
Eep! What an exciting moment! In chatting with Debi, you quickly get a feel for the great thought she’s put into taking this step. She has amazing ideas and plans.
“I want the transition to be smooth for our loyal customers,” Debi said. “I’ve loved getting to know them and what their interests are. I want them to still feel like they’re in their favorite children’s store, so the changes will be gradual and will come over time, while also staying true to the specialty dresses and baby clothes and dress-up choices and 18" dolls and other popular items we’re known for.”
One subtle touch Debi has already added is the addition of even more popular vendors, including Ruffle Butts.
“For the babies, these ruffled bottoms just look so sweet,” Debi said with a smile. “While the ruffled ankles look lovely on the older girls. This brand is a great way for a family to coordinate outfits even when the kids aren’t as close in age.”
Another subtle change you’ll likely notice on your next trip to Spoiled Rotten are the awesome gift baskets. Because having five children, three grand children, and a new business isn’t enough to keep Debi busy, she also runs a business with her daughter called Two Janes Gift Baskets. These unique gifts are the perfect present for that hard-to-shop-for friends we all have.
“This first year is all about learning for me,” Debi said. “Maddie has been a great help throughout this transition. And our customers also help. They’ve given me great ideas. I just want to take it all in and really know Spoiled Rotten.”
Like the rest of us, Debi can’t wait for the Woodland Fairy Festival this spring.
“I’m so excited for the fairies,” she said with a smile. “We’ll have lots of wings and fairy merchandise. I can’t wait to see the sweet fairy kids stop in with their parents. It’s such a fun experience!”
While winter is hanging on for now, Debi already has her eye on spring and the beautiful things to come.
“New Easter dresses are already arriving,” Debi said. “A popular spring color scheme this year is white, cream, mauve, and lavender. It's soft and beautiful!”
Welcome to Gardner Village, Debi. We’re so happy Spoiled Rotten Children’s Boutique is in such capable hands. We know you’ll carry on the shop’s legacy beautifully!