Gardner Village Blog Utah Sports Collective Open at Gardner Village
Wednesday Aug 1 2018

Seinfeld’s David Puddy put it best, “You gotta support the team.” And Gardner Village’s newest store, Utah Sports Collective, has what you need to do just that. It’s THE spot for unique-to-Utah gear. 

university of utah memorabilia

Whether you’re crazy for the BYU Cougs or root for the’ Utes, you’ll find it’s easy to maintain that #1 fan status. 

byu football

Of course, their gear stretches far beyond the Wasatch Front to as far south as Utah’s Dixie to as far north as the mighty Aggies of Utah State in Logan. 

weber state university

utah state university

If pro sports are more your show, you’re in the right spot. All of Utah’s pro teams are well represented! 

utah bees

utah jazz


Unlike other sports stores, Utah Sports Collective is loyal to Utah alone. It isn’t watered down with the visiting teams, which leaves more room for unique gear and gifts. You can even get your name embroidered on the back of a professional jersey. This added step only takes a few minutes and makes an extra special gift. Bland gift giving is officially benched! 

utah warriors

You’ll even find officially licensed gear for the Warriors, Utah’s new rugby team that finished 3rd in the nation. Nicely done, Warriors! Warriors fans, you should know that team members will be visiting the shop soon for a meet-and-greet. Keep an eye on their Facebook page the Gardner Village social media accounts for more details. 



Dallin Albertson and Flynn Paulson are partners in crime on this adventure. They’re both entrepreneurs and business owners. In fact, Dallin met Flynn while attending Contractor School, another of Flynn’s businesses. At that time, they never imagined they’d find themselves here, but here they are… well, here Dallin is (below). Flynn was actually in Europe at the time of this interview. 

dallin albertson

small business owners in utah

Dallin represented the pair well. His passion and dedication to quality are clear as soon as you meet him. One example—he’s gone to great lengths to make Utah Sports Collective a winning spot for your favorite team apparel and gear. It’s all about this shiny little label. 

university of utah licensee You see, this fancy sticker indicates Utah Sports Collective is an official licensee for the University of Utah, which is a pretty big deal. It means the gear sold is approved as official, branded gear. Better still, a portion of each sale goes back to the school. Nice!


Dallin’s background is in construction, and he’s worked with Gardner Village on many projects.

“I have a long working relationship with Joe and Dave, Gardner Village's owner and property manager,” Dallin said. “I’ve always admired Joe’s interest in new concepts and ways to keep The Village fresh. When my idea for this business came together, he was very supportive, so I asked Dave to keep me in the loop on available spaces. As it happened, this space was just becoming available. The timing of it all seemed perfect.” 

utah sports collective at gardner village

“With the closing of the Red Zone stores earlier this year, it left a retail hole. I’ve always admired our state’s teams and the work they do. Being able to fill such a hole is an honor that I’m excited to take on!”


This isn’t Dallin’s first rodeo when it comes to running a business. He also owns his construction company, as well as his business-to-business brand, No Label, which is a screen printing and embroidery service.

real salt lake

“With a background in construction and a passion for art, I really enjoy building things and seeing them grow and change. Apparel has always interested me as well. This seems like a great way to bring No Label services to the retail side of things. I’m excited to see what customers create!” 

Utah Sports Collective has a section of the store dedicated to No Label. Here, you can customize hoodies, t-shirts, hats, blankets, leggings, fitness gear, and more with names and logos. You can even bring your own items in to be personalized. It’s a fun way to create matching attire for family reunions and vacations, and it’s also an excellent option for those branding businesses. 

no label screen printing and embroidery

Here’s a fun extra. You can even have your own artwork and photos dressed up. The process is called sublimation, and it allows you to have your art printed on wood and metal. With the holidays around the corner, this is definitely something to keep in mind. 



Dallin knows it wouldn’t be a Gardner Village shop without a little history woven in, and boy, has he scored some winning points. This box, which sits on the counter, is one of only 30 made. It has pieces of the old Huntsman Center floor. Cool!

jon m huntsman center

university of utah school history

This stage is also a piece of University of Utah history. It was an old basketball court. It now sits just inside the door of Utah Sports Collective as a welcoming photo op for Ute fans. 

utah photo ops

basketball floor stage

Dallin didn’t realize it initially, but even his gorgeous gymnasium-inspired front counter has U of U ties. He bought the maple from KSL. When he went to pick it up, he learned that it was once used as flooring in one of the U’s dance studios. It seems the stars really were aligned on this project!

university of utah dance floor


Wanting a true Gardner Village feel, the store has also worked in some Village fixtures. Recognize the bricks? If you said they’re used on the outside of Simply Flowers, you’d be correct. See those timbers? Yup, they’re also located in other spots throughout The Village. Just a little trivia for you Gardner Village buffs. ;) 

sports gear shopping in utah


Celebrate Utah Sports Collective’s grand opening this Saturday, August 4, 2018, as part of the Moonlight Madness Sale & Beach Party. Wanting to start things off with a bang, Dallin and his team have arranged for Swoop the Hawk (the U of U’s mascot) to attend the party. Plus, they’ll have an ice cream truck and bounce houses on site for the fiesta. 

real salt lake gifts

The party continues. Dallin has plans for more team meet-and-greets and events throughout the year. Follow the shop on Facebook to get the latest on what’s happening. You won’t want to miss out on the things in his playbook. 

utah royals team gear

Welcome to The Village, Utah Sports Collective! You + Gardner Village = A winning combination! 


Megan Hoeppner 


Labels: utah sports collective, college team gear, custom embroidery, pro team apparel, utah jazz, university of utah, byu, utah state, dixie, warriors, bees, royals, real salt lake, embroidery, screen printing, customizable, dallin albertson